I knew it... here they come.

**Shawn Trooper** · December 29th, 2017

https://2019trucks.com/2019-isuzu-d-max/

**slopoke** · December 29th, 2017

**Dirty Harry** · December 29th, 2017

They will definitely need to up the power if they want to be competitive with the current Tacomas and Colorados.

Although honestly I would be really surprised if this even happens. They don't even have a light duty dealer network in the US anymore.

**ManNamedJed** · December 29th, 2017

I think there is a big hole in the market for a less expensive no-frills truck. Just the landscaper / small service truck market could justify its presence.

Not everyone needs to tow 9 tons uphill at 70mph, with DVD players, turbos, leather seats etc. Some of us just want to haul crap from home depot, to the dump, or tote around a dirt bike.

**Dennis** · December 29th, 2017

Originally Posted by ManNamedJed

I think there is a big hole in the market for a less expensive no-frills truck. Just the landscaper / small service truck market could justify its presence.

Not everyone needs to tow 9 tons uphill at 70mph, with DVD players, turbos, leather seats etc. Some of us just want to haul crap from home depot, to the dump, or tote around a dirt bike.

I totally agree, as the cheapest pickup truck on the market is $20k (Nissan Frontier). Apparently, they don't think they can sell that many of cheap trucks.

**Dirty Harry** · December 29th, 2017

Originally Posted by ManNamedJed

I think there is a big hole in the market for a less expensive no-frills truck. Just the landscaper / small service truck market could justify its presence.

Not everyone needs to tow 9 tons uphill at 70mph, with DVD players, turbos, leather seats etc. Some of us just want to haul crap from home depot, to the dump, or tote around a dirt bike.

I completely agree with you, but...

1) Americans do want all of those things! Toyota even killed the regular cab Tacoma because no one was buying them. I just sold my no-frills regular cab 96 Taco and the most common response I got was "I wish it was a double cab".

2) I'm not certain that with safety and fuel requirements you even CAN offer a "no frills" truck in the US. It is going to have to have stability control, a backup camera, and air bags (off the top of my head) just to be compliant with federal regulations. I always wonder how UTV manufacturers get away with licensing their vehicles for street use in some states/counties. Maybe someone could do something similar with a small truck.

**McNasty** · December 29th, 2017

Originally Posted by Dirty Harry

I completely agree with you, but...

1) Americans do want all of those things! Toyota even killed the regular cab Tacoma because no one was buying them. I just sold my no-frills regular cab 96 Taco and the most common response I got was "I wish it was a double cab".

2) I'm not certain that with safety and fuel requirements you even CAN offer a "no frills" truck in the US. It is going to have to have stability control, a backup camera, and air bags (off the top of my head) just to be compliant with federal regulations. I always wonder how UTV manufacturers get away with licensing their vehicles for street use in some states/counties. Maybe someone could do something similar with a small truck.

New cars are federally required to have backup cameras and stability control? Not being a smart ass, honestly curious.

**turbobrick** · December 29th, 2017

Originally Posted by McNasty

New cars are federally required to have backup cameras and stability control? Not being a smart ass, honestly curious.

Yes, those are required among other things.

**SmallWilly** · December 30th, 2017

We as working class Americans with brains need to revolt. I don't need a stinking back up camera, my neck still works. I dont need navigation or "park" assist. I just bought a used 2014 car.The sales guy was in the midst of showing us all this fancy stuff, and was taken for surprise when i asked "does it still just drive?" Gimme a regular cab truck, with a 5 speed. Put a 5$ key lock on both doors. Make it last 10 years. Price it so i can afford to buy one without selling a kidney or my manhood. Sure i like those big mega cab, coal burning diesels, but it's as long as a semi with a 40 foot van and needs 40 acres to park or make a turn. Thanks but i'll stick to my old colorado!

**Dirty Harry** · December 30th, 2017

Originally Posted by SmallWilly

Thanks but i'll stick to my old colorado!

I thought “old Colorados” were called S10s?

**SmallWilly** · December 30th, 2017

Its about the size of an s10, but sleeker with more chick drawing appeal. Chevy even sells it with a stick to beat off the crowds of ladies!

Really, by old Colorado i meant the smaller versions. I looked at a new colorado with the diesel in it while car shopping. Just like i told the old lady, "have you seen the size of it?" Makes the 1980s f150 look like a micro car. Mid sized my hiney. And if chevy thinks i'm shelling out 40k$+ for it, they got the wrong guys paystub.